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Nov 5, 2026, 4:19 PM ETConsumer Cyclical

Playboy, Inc. — Third Quarter 2026 Earnings Summary

PLBYPLAYBOY INC
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Financial Performance

  • Total revenue increased 9.4% year-over-year to $31.7 million, compared to $29.0 million in Q3 2025.
  • Net income rose 305% to $1.9 million ($0.02 per share), compared to $0.5 million (less than a cent per share) in Q3 2025.
  • Adjusted EBITDA increased 95% to $7.9 million, marking the seventh consecutive quarter of positive adjusted EBITDA, compared to $4.1 million in Q3 2025.
  • Operating income surged 193% to $4.0 million, compared to $1.4 million in Q3 2025.
  • Direct-to-consumer revenue grew 12.1% to $18.4 million, driven by full-price sales and U.S. e-commerce.
  • Direct-to-consumer gross margin expanded approximately 140 basis points to 62.2%, up from 60.8% in the prior-year quarter.
  • Licensing revenue increased 5.3% to $12.6 million, driven by $1.2 million in higher royalties from China.
  • Operating expenses remained essentially unchanged at $27.7 million compared to $27.6 million in Q3 2025.
  • As of September 30, 2026, the Company held $34.9 million in total cash, including $5.2 million in restricted cash.

Guidance and Future Outlook

  • The Company expects to recoup the approximately $5.0 million investment in the new Miami Beach members club through future membership sales.
  • Management highlighted an asset-light business model where the brand serves as the foundation for licensing, media, and hospitality.
  • The 2026 Great Playmate Search was launched in October, following the success of the previous model search.

Business Segments and Product Lines

  • Licensing: Revenue grew 5.3% year-over-year, with China licensing revenue increasing nearly 40% due to three new agreements with a combined contract value of approximately $15.0 million. The segment's operating income increased 41.1% to $10.9 million. The business is anchored by $324.0 million of contractual minimum guarantees.
  • Honey Birdette: Revenue grew 12.1% year-over-year to $18.4 million, led by full-price sales and U.S. e-commerce.
  • Magazine: The relaunch continued with the summer 2026 issue featuring Cara Delevingne and the fall 2026 issue featuring Charli XCX, which reached newsstands on September 29, 2026.
  • Fan Engagement: The Playboy by Honey Birdette model search generated roughly 48,000 contestants and over 200,000 paying voters (three times the prior contest), with revenue surpassing $1 million. The Company recognized net profit from this contest rather than total revenue.

Market and Competitive Landscape

  • The Company noted continued strong performance in U.S. e-commerce and retail sales in Australia for Honey Birdette.
  • China licensing growth was driven by new agreements, indicating strong demand in that specific market.

Risks and Challenges

  • The press release lists standard forward-looking statement risks, including the inability to maintain Nasdaq listing, disruption from transactions, and failure to recognize anticipated benefits of corporate transactions.
  • Specific risks include high concentration of licensing revenue from a small number of licensees, potential supply chain delays, inflation, interest rates, tariffs, and foreign currency exchange rates.
  • Risks also include the inability of licensees or suppliers to fulfill obligations and changes in demand or shopping patterns.

Management Commentary and Tone

  • CEO Ben Kohn expressed confidence in the Company's revenue growth potential and operating leverage inherent in the asset-light model.
  • Management emphasized that each core business contributed to positive results, citing accelerated licensing growth, Honey Birdette margin expansion, and a strong content engine.
  • Kohn described the Miami Beach property acquisition as a "foundational piece" of the hospitality strategy.

Other Key Points

  • M&A/Strategic Investment: In November, the Company signed an agreement to acquire the Freehand Hotel property in Miami Beach to develop a private members club, with two proven partners investing alongside the Company.
  • Share Repurchases: Through September 30, 2026, the Company repurchased 4.8 million shares for $5.0 million (the first two of four scheduled installments).
  • Subsequent Share Purchase: Subsequent to quarter-end, The Million S.a.r.l. purchased 4.8 million shares (the third installment) directly from sellers at $1.05 per share.
  • Conference Call: Management hosted an investor conference call on November 5, 2026, at 5:00 p.m. Eastern time to discuss results and take questions.