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  1. a16z22 min

    What's Next in Consumer Startups?

    Andrew Chen

    Andrew Chen identifies successful consumer startups as those merging new technology with timeless human motivations through a specific growth insight that solves the cold-start problem. Historical precedents like the Michelin Guide and modern analogs such as Instacart demonstrate how incentivizing user behavior drives adoption, while current opportunities in video-native products and offline-to-online platforms leverage organic viral loops for exponential scale. By targeting these "slingshot" mechanisms on emerging hardware like voice assistants and wearables, investors aim to bypass traditional acquisition hurdles and tap into enduring consumer desires.