Latest Interviews
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Clear all filters- a16z33 min
Creating a Supportive Builder Community with Plaid's Zach Perret
Founded by Zach Perret, Plaid strategically pivoted from a consumer budgeting app to a B2B API infrastructure provider in 2012 after identifying that solving the technical challenge of connecting bank accounts to applications offered a more viable market. The company established its market dominance by prioritizing product-led distribution, cultivating trust through personal community engagement, and intentionally tracking former employees as "free radicals" to secure widespread adoption across the financial sector. This approach allowed Plaid to delay revenue acceleration until major clients like Venmo and Robinhood converted from long-term free trials, fundamentally reshaping how software developers integrate financial data.
- a16z32 min
Welding Yourself to Early Customers with Marqeta's Jason Gardner
Founded in 2010 by Jason Gardner, Marqueta pivoted from an initial consumer card concept to a B2B infrastructure provider after securing $5.2 million in Series A funding to develop real-time transaction authorization technology. The company achieved product-market fit by solving fraud and speed issues for food delivery platforms through its "Just-In-Time" system, subsequently expanding into the Buy Now, Pay Later sector with major partners like Affirm and Klarna. Marqueta's strategy prioritized deep operational integration with clients over immediate profitability, eventually becoming a leading global card technology solution for high-growth verticals including Square's Cash App.