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Clear all filters- The Economist8 min
Can Trump's UFC fight restore his popularity among men? | The Economist
Trump, James Bennett, John Prideaux, Charlotte Howard
The administration's strategy of framing political support for President Trump as a performance of masculinity, exemplified by a scheduled White House UFC event, is failing to retain young male voters who prioritize tangible economic improvements. Despite efforts to rally this demographic through masculine posturing, the lack of a manufacturing renaissance and persistent issues with affordable housing have weakened the correlation between voting for Trump and feelings of manliness. Consequently, the political landscape reflects a deeper structural crisis where the administration's narrative of blaming external forces contradicts the lived reality of job markets and challenges the historical Republican archetype of the protective "daddy party."