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Digital Branding: Lessons from Vogue, Monetizing Social, Creator Tips | Field Notes with Connie Chan

Connie Chan, Susan Plagemann

Former Cosmopolitan and Vogue editor Susan Plageman, now President of WME Fashion, outlines a career spanning the transition from print dominance to digital disruption while advising creators to prioritize strategic alignment over simple metrics. She details how her teams at major publications pioneered digital video and social engagement by adapting content to new platforms rather than replicating print, emphasizing the need for brands to anticipate client needs rather than react to them. Plageman concludes that sustainable success in the modern economy requires self-disruption and a clear emotional brand identity, arguing that high-quality content creators deserve direct compensation from platforms for the value they provide.