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  1. Goldman Sachs11 min

    Talks at GS – Julia Steyn: Car Sharing and the Future of Auto

    Julia Steyn, Michael

    GM is pivoting from a traditional manufacturing model to a service-oriented strategy through its Maven brand, which targets younger urban demographics with integrated car-sharing and rideshare solutions. CEO Mary Barra oversees this multi-billion dollar investment in artificial intelligence, autonomous technology, and electric vehicles to address the mismatch between slow automotive engineering cycles and rapid consumer tech adoption. The initiative aims to secure lifetime customer value by adapting to shifting urban habits while acknowledging that personal vehicle ownership will persist in rural markets.