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The Future of Ecommerce by Connie Chan

Connie Chan

The event outlines a strategic shift in Western e-commerce from static search models to AI-driven discovery commerce that leverages social proof and live streaming to replicate the engagement of physical retail. Key platforms and brands are deploying technologies like augmented reality and personalized algorithms to mitigate high return rates while monetizing overstock through urgency-based promotions. This evolution aims to bridge the online-offline gap by combining infinite digital inventory with tactile shopping experiences, ultimately fostering a virtuous cycle of higher conversion and sustainability.