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Meat Makers: the artificial beef revolution

Professor Mark Post, Ethan Brown, Bill Gates, John, Simone, Greg Boland, Peter

Facing the $1 trillion global meat market and its environmental impact, cellular agriculture pioneer Mark Post and Beyond Meat's Ethan Brown are pursuing divergent strategies to decouple meat production from animal slaughter. While Post focuses on scaling lab-grown muscle tissue from stem cells, Brown employs plant-based extraction to engineer sensory profiles that mimic animal fat and texture for mass adoption. Despite facing distinct technical hurdles in texture, flavor, and price, both leaders aim to execute a food revolution comparable to the shift from horse-drawn carriages to automobiles.