34% of online sports bettors place bets weekly

Summary

• 34% of online sports bettors place bets weekly according to a CivicScience survey of 4,559 respondents conducted between June 1, 2025, and June 16, 2026.
• 23% of online sports bettors place bets daily, 24% monthly, and 19% several times a year.
• Bank of America consumer account data shows the number of online betting users increased by roughly 40% in July relative to the start of the year.
• Lower-income households accounted for a slightly larger share of online betting activity in July at 37%.
• Gen Z and Millennials together accounted for 88% of online betting activity by generation.
• The data reflects aggregated and anonymized Bank of America transaction data from active US households making a minimum of five transactions a month.
• Online betting transactions identified include those conducted through debit cards, credit cards, or ACH channels on platforms for sports betting, horse racing, and prediction markets.
• Football season is defined as September through February to capture a sizeable amount of online betting activity.
• The Bank of America Market Insights Survey was conducted between March 24-31, 2026, among 2,351 respondents.
• Gen Z is defined as born after 1995, Younger Millennials as born between 1989-1995, Older Millennials as born between 1978-1988, Gen Xers as born between 1965-1977, Baby Boomers as born between 1946-1964, and Traditionalists as born pre-1946.