Institute Insights — 06-28-2026
Summary
- Median deposits for lower-income households remain nearly 70% above 2019 levels despite inflation, driven largely by seasonal tax refunds.
- Younger and lower-income households face potential faster drawdowns in deposits due to rising rent, insurance, & fuel costs.
- Stronger wage growth may refill accounts & support spending longer than expected.
- Small business hiring increased nearly 15% year-over-year in May, marking the strongest reading in over a year.
- Payroll & profitability growth fell in May, suggesting underlying weakness masked by short-term hiring.
- The gasoline shock continues to impact small business spending, particularly for transportation & agriculture firms.
- Small manufacturing firms saw a modest profit boost in May, possibly due to issued tariff refunds.
- Small businesses are increasingly adjusting prices & relying on credit to manage operations as costs mount.
- Utilization rates indicate small businesses still retain some borrowing capacity.
- Self-care has evolved from a niche habit to a mainstream priority, with most Americans actively engaging in practices supporting mental, physical, & emotional wellbeing.
- Wellness spending is expanding to include solutions like GLP-1s, beauty tech, & advanced skincare.
- Prolonged screen time is linked to social media use, mental health risks, content overload, & the growing challenge of misinformation.
- Heavy tech use causes physical issues including musculoskeletal strain, eye problems, hearing damage, & disrupted sleep.
- Constant connectivity drives "technostress," contributing to burnout & prompting policy responses like the right to disconnect.
Dive into our latest updates on consumer deposits, small businesses, self-care and the effects of getting lost in the tech scroll.