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Meta expands Instagram’s AI age-guessing tech globally

Summary

  • Meta announced a worldwide expansion of AI-powered age estimation technology on Instagram to identify teens & place them under Teen Account protections.
  • The technology identifies suspected teens even if they provide an adult birthday by analyzing profile context, posts, comments, bios, captions, photos, & videos for clues like birthday celebrations, school grades, height, or bone structure.
  • Teen Accounts enforce stricter safeguards including limiting direct messages to followed or connected users, hiding harmful comments, & setting accounts to private by default.
  • The age-guessing tools are also rolling out on Facebook, with a similar global launch planned for Threads later this year.
  • This expansion follows settlements worth up to $18 billion with nearly every U.S. state & territory in August to resolve lawsuits alleging harm to teens.
  • As part of the settlements, Meta agreed to improve teen identification & invest in stronger technology to catch accounts belonging to children under 13 & teens aged 13 to 17.
  • U.S. parents will begin seeing an in-feed video on Instagram explaining the company's approach to ensuring teens receive age-appropriate protections.

Meta says it will use its AI technology to look for clues about people it suspects to be teenagers — even if they use an adult birthday.

Keywords
Apps,Social,age verification,Instagram,Meta