New WhatsApp head wants to make the app easier to use, give its AI more chops
Summary
- WhatsApp serves over 3 billion users but has become complex with features like communities, channels, stories, and business tools.
- Kunal Shah, who assumed leadership of the app's development earlier this year, aims to simplify navigation & actions.
- The company plans to make voice notes, groups, stickers, & video simpler & more expressive.
- WhatsApp intends to expand its ecosystem for product exploration & purchases through partnerships with payment companies & telecom providers.
- New features will include bill payments, loans, & eSIM purchases.
- The company will utilize AI to surface important information, summarize messages, & create drafts.
- AI tools aim to help users find needs quickly, complete tasks, & avoid missing bookings or appointments.
- WhatsApp will work with financial services & telecom partners to reduce steps for tasks like paying bills, borrowing money, & staying connected while traveling.
- Personal messages & calls will remain end-to-end encrypted.
- The app will maintain its principles of being simple, reliable, & private.
Kunal Shah said that AI on WhatsApp will remind people of their appointment than booking
- Keywords
- Apps