OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google

Summary

• OpenAI launched a Business Hub in beta to allow companies to create, verify, and update business profiles.
• Eligible companies can create specialized business agents that enable users to ask questions about the business & its products.
• The Business Hub provides limited business insights including profile views, business mentions, website clicks, & other interaction metrics.
• Businesses must verify their profiles through a formal process involving multiple methods for different business types & markets.
• OpenAI previously attempted to make ChatGPT a direct e-commerce hub with a commission fee system & checkout cart feature but retired the project in March.
• The new initiative aims to position ChatGPT as a consumer discovery engine similar to Google rather than a direct Amazon competitor.