Bloomberg Originals

Renee Montgomery on Her Move From WNBA Player to Owner | The Deal

Renee Montgomery, Alex Rodriguez, Jason Kelly

Following a strategic pivot from her playing career to executive leadership in 2020, Angel McCoughtry secured the Atlanta Dream's ownership by leveraging her playing history and high-profile connections to secure an active Vice President role with guaranteed decision-making authority. Operating under significant capital constraints, she has prioritized operational growth through an employee quadrupling, a temporary relocation to State Farm Arena, and strategic investments in name, image, and likeness ventures to stabilize the franchise's financial footing. Looking forward, McCoughtry identifies broadcast visibility on major networks and international market expansion as the critical drivers required to transition the WNBA from its historical stagnation into sustainable long-term growth.