Interview, Fireside Chat, Podcast
a16z Podcast | Boards and the Power of Networks
Podcast Overview
- Host and Guests: The A6NZ podcast features host Sonal alongside Sukhinder Singh-Cassidy (Founder/CEO of The Board List and Joyous; former executive at Google; serial entrepreneur) and John Chena (Silicon Valley Bank).
- Primary Objective: The discussion focuses on the launch of The Board List, a curated marketplace designed to increase gender diversity on private company boards by connecting qualified female leaders with startup founders.
Foundational Context and Personal Trajectories
- Sukhinder's Career Arc:
- Arrived in Silicon Valley in 1997, sleeping on a couch for three months before founding her first company, Yodley, in 1999 (financial data aggregation).
- Yodley became the dominant provider of personal financial data; it went public last year and is currently in acquisition talks.
- Spent six years at Google (2004–2010) leading local, maps, and international expansion (Asia Pacific, Latin America, China, Brazil), effectively managing "18 little fiefdoms."
- Founded Joyous to pursue independent entrepreneurship after feeling she could not advance further to a CEO role within Google.
- Motivation for The Board List:
- Initiated by Sukhinder's "Choose Possibility" open letter on Recode, which surveyed over 300 female founders regarding their experiences.
- Driven by the thesis that while public narratives on diversity are dire, the actual supply of entrepreneurial talent remains robust and positive.
Survey Findings on Female Entrepreneurs
- Family Background:
- 55% of surveyed female founders came from entrepreneurial families.
- Parental Profession Patterns: Fathers most commonly held roles as CEOs, engineers, or entrepreneurs; mothers most commonly were teachers, creating a specific "killer combo" of parental influence.
- Demographic Gaps:
- The vast majority of female entrepreneurs surveyed identified as White or Asian, with minimal representation from Hispanic, Latino, and African-American communities.
- Sentiment Analysis:
- 88% of women surveyed said they would wholeheartedly recommend entrepreneurship.
- The 12% who did not recommend it cited personal fit concerns for their daughters or advisees rather than gender bias.
- Gender was ranked as a "very small signal" in the factors required for entrepreneurial success.
The Board List: Structure and Methodology
- Core Definition:
- A beta, curated marketplace (not a static ranking list) connecting vetted women with private company boards.
- Currently in operation for less than three months.
- Comprises over 700 endorsed women leaders backed by a network of 100 tech leaders (approx. 30 VCs, 70 operators).
- Operational Model:
- Endorsement System: Requires non-anonymous references; endorsers must be willing to take board calls and stand behind the candidate's suitability.
- Scalability Mechanism: Designed as an open network to break the "clubby" opacity of traditional board recruitment, moving away from reliance on first-degree connections.
- Membership Criteria: High bar for entry to ensure board competency, but with a published open application process to avoid exclusivity.
- Strategic Distinctions:
- Not a "Women for Women" Effort: Nominators include men and women to ensure diverse networks are co-joined and focused on talent and performance rather than gender silos.
- Marketplace Dynamics: Functions as a two-sided market: high-quality supply (endorsed women) meets demand (CEOs seeking board members).
Market Data and Board Composition Trends
- Current Statistics:
- Only 25% of boards at VC partners involved with the initiative have at least one female member.
- Female representation numbers are often skewed by the presence of female investors; the actual number of independent female board members is likely lower.
- Underutilized Capital Structures:
- The Opportunity: Founders rarely utilize "common stock" positions to create new, independent board seats; most boards consist solely of VC representatives and insiders.
- Proposed Solution: Creating net-new independent seats (often via common stock) rather than displacing existing members.
- Target Audience: The initiative targets Series B and beyond startups, which typically have the most capital and board complexity but lack independent operational voices.
Arguments for Independent Board Members
- Strategic Value During Crisis:
- Independent operators provide critical perspective when companies face "hellish days" or bad quarters, preventing knee-jerk reactions from VC-heavy boards.
- Risk Mitigation: Founders face high risk if the board lacks diverse viewpoints during downturns; independent members offer experience-based stability.
- Risk Profile Comparison:
- Board seats in private companies are characterized as "low risk, high opportunity" compared to executive team hires.
- Terms: Short terms (e.g., one year) allow for flexibility; CEOs can dissolve the arrangement if the dynamic is not working.
- Decision Power: One vote in a five- or six-person board has limited control, reducing the fear of a "takeover" by an outsider.
Future Roadmap and Call to Action
- Immediate Actions:
- Launching a series of "salons" across the US East and West Coasts to challenge CEOs and VCs to reconsider independent board seats.
- Publishing specific criteria for endorsing members and candidates to ensure transparency.
- Application Process:
- Women can apply to be listed as candidates via theboardlist.com, though self-nomination without endorsement is not currently permitted; applications must include an endorsement.
- Founders can submit board search needs directly to the platform.
- Long-term Vision:
- The platform currently focuses on tech-sector gender diversity to "solve the problem in our backyard."
- Sukhinder notes that once the model is proven, it has utility for other underrepresented minorities, nonprofit boards, and public companies, though the immediate focus remains on the tech ecosystem.
- Forward-Looking Statement:
- Sukhinder predicts that once a series of successful independent board experiences occurs, the industry will move quickly to crystallize a movement.
- John Chena emphasizes that the goal is to catalyze a shift in behavior where VCs and founders view independent, diverse seats as a standard for company performance.