Panel, Conference Presentation
Common Ground Among Global Entrepreneurs
Milken InstituteJoanna Rees, Armjad, Esteban Sosnick, Diego, Fedra Kousos, Jonathan Teo, Alfred Fuller, Adam Black, Javier Martinez
Endeavor Organization Overview
- Founded 15 years ago as a non-profit to support high-impact entrepreneurs in emerging markets by providing MBA talent, global networks, smart capital, and corporate partnerships.
- Endeavor entrepreneurs generated approximately $5.5 billion in revenue and created over 200,000 high-quality jobs last year.
- Operations span 15 countries with imminent expansion into two additional markets (Spain, Poland) driven by local demand to build entrepreneurial cultures.
- Launched "Endeavor Catalyst," an impact investment fund where investors receive capital back plus a preferred return, with excess returns funding organizational growth.
- Historical modeling suggests a 3x return on invested capital over the last decade, placing it in the top quartile of venture funds.
Entrepreneur Profiles and Market Data
- Pharmacy One (Amjad, Jordan):
- Expanded from 2 outlets in 2001 to 81 current outlets across Jordan (55), Saudi Arabia (28-29), and the Iraqi Kurdish region.
- Revenue projected to exceed $100 million in the current year, up from $75 million last year.
- Workforce includes 650 employees (projected 800 by year-end) with 60% female representation, significantly higher than the 10% female workforce norm in the region.
- 80% of pharmacists are female with an average employee age of 27.
- Operated successfully despite a regulatory ban on pharmacy advertising in Jordan.
- Atacama Labs (Esteban, Chile):
- Co-founder of Wanako Games (acquired by Vivendi Games) and Atacama Labs (mobile social gaming).
- Atacama Labs, a 70-person team (60% engineers), was acquired a year ago by DNA, a $2 billion run-rate global mobile gaming leader.
- Now operates as the largest mobile game developer in Latin America.
- We Travelers (Diego, Colombia/Chile):
- Develops mobile apps connecting travelers to 40,000 budget accommodations worldwide.
- Serves 150,000+ customers with thousands of monthly bookings.
- Funded by investors in nine countries with operations in New York, Colombia, and remote freelancers in Buenos Aires and Santiago.
- Daily Secret (Phaedra, Greece):
- Curated email newsletter model expanded from Athens to 20 countries, reaching 1.3 million daily users.
- Established as the largest email distribution network in Europe and Latin America, with recent footholds in Asia (Mumbai, Shanghai) and the Middle East (Dubai).
- First Greek Endeavor company to enter the network.
- Pharmacy One (Amjad, Jordan):
Emerging Market Challenges
- Regulatory and Legal Barriers: Amjad notes that initial legal restrictions in Jordan prevented chain pharmacies until 2006, requiring direct lobbying to change laws.
- Access to Capital: Diego highlights a scarcity of local VC and angel investors in Latin America, necessitating U.S. fundraising and relocation for some founders.
- Talent Acquisition and Retention:
- Esteban notes a "lack of experience" in local talent pools compared to Silicon Valley's "generational" pipeline of successful founders.
- Diego identifies low engineer-to-population ratios in Latin America due to cultural preferences for traditional careers (e.g., law, medicine).
- Amjad combats "brain drain" by recruiting U.S.-educated pharmacists back to Jordan.
- Transaction Friction: Diego describes high friction in international payments within Latin America, forcing business model pivots from full upfront billing to commission-only models.
- Ecosystem Immaturity: Jonathan Teo notes the absence of a "soft landing" support structure in emerging markets compared to the robust career ladders in the U.S.
Strategic Adaptations and Solutions
- Training Infrastructure: Pharmacy One established simulation pharmacies in five Jordanian colleges and secured a postgraduate diploma accreditation to train retail pharmacy management.
- Education Initiatives: Diego co-founded "CodeRise," a nonprofit teaching high school coding in Colombia to increase local engineering talent.
- Cultural Localization:
- Founders emphasize adapting U.S. business models to local cultures rather than direct replication.
- Daily Secret broke the "9-to-5" culture in Greece by fostering accountability and risk-taking.
- We Travelers and Atacama Labs adopt English as the primary internal language to facilitate global integration.
- Capital Structures: Phaedra utilized a Delaware Inc. structure to facilitate investment from U.S. venture capitalists.
Investment and Exit Landscape
- Exit Mechanisms: Jonathan Teo states that public markets in many emerging nations are not yet mature; consequently, exits are primarily strategic acquisitions by larger corporations seeking market presence rather than utility value.
- Investment Trends: U.S. capital is increasingly pulling back from early-stage emerging market financings, replaced by growing domestic capital sources in those regions.
- Future Outlook: Esteban and Jonathan express confidence that the next major global innovation (e.g., a "Twitter" or "Facebook") will emerge from an emerging market, challenging the notion that innovation is U.S.-centric.
- Return on Investment: Jonathan notes that while early-stage international investing is challenging due to geography, successful companies often prioritize unit economics early, a trait less common in the U.S. "scale before revenue" model.
Future Trends and Recommendations
- Global Talent Migration: Jonathan observes that talent migration varies by region; some countries (e.g., parts of Latin America, Bulgaria) see talent retention, while others face significant brain drain to large multinational corporations.
- Ecosystem Building: Esteban highlights the positive impact of government programs like "Startup Chile," which funded 600+ startups and created a 3,500-member entrepreneurial association.
- Advice for Expansion: Amjad and Phaedra recommend that U.S. companies expand globally only after achieving scale domestically, utilizing local teams to navigate specific market nuances.
- Networking: Jonathan suggests utilizing platforms like LinkedIn and contacting organizations like Endeavor to identify local entrepreneurial partners for B2B expansion.
- Endeavor Catalyst Goal: The fund aims to expand globally by leveraging returns to support further organizational growth and entrepreneur development.