Conference Presentation, Interview, Fireside Chat
From Early Failures to ‘Clash of Clans’ and ‘Brawl Stars’ - Supercell ft Ilkka Paananen
- Supercell aims to achieve maximum longevity and reach by prioritizing platforms with extensive access.
- Operational strategy involves delegating significant power to individual game teams, positioning them as primary decision-makers over upper management.
- The company maintains that ongoing experiments and potential failures will serve as valuable sources of learning to validate or refute hypotheses.
- Market outlook indicates increasing difficulty in launching successful new titles due to intense competition and high consumer choice, evidenced by 60% of playtime allocated to titles aged six years or older.
- To address high launch barriers, Supercell plans to adopt a bolder approach by taking greater risks and developing novel products that have not been created before.
- Long-term aspirations include building an enduring brand comparable to Nintendo or Lego, with a goal of operating for over 100 years.
- Management considers the company, at 15 years of age, to be in very early stages with substantial untapped opportunities for improvement.