Interview, Fireside Chat
How Porsche CEO Oliver Blume is driving innovation
- Oliver Blum anticipates a strong market recovery in China during the second half of 2023.
- Porsche has established a roadmap toward a long-term goal of achieving a return on sales exceeding 20%, a target for which the team is now described as highly passionate.
- Market forecasts indicate a potential tipping point in 2025 or 2026 where electric vehicles are expected to comprise over 50% of all new car sales.
- The transformation toward electromobility is projected to last at least a decade, with different regions advancing at varying speeds requiring a strategic mix of product types.
- A fully electric Macan is scheduled for release in 2024, followed by electric versions of the 718, Cayenne, a luxury SUV, and the Panamera to complete a fully electromobility-focused portfolio.
- New hybrid offerings, including a Cayenne with over 80 kilometers of electric range and a new Panamera, are planned to support hybridization efforts in the Chinese market.
- A sporty, non-plug-in hybrid version of the 911 is planned to combine performance attributes from both powertrain technologies.
- Revenue margins for electric cars are expected to surpass those of combustion engine vehicles once the upcoming lineup of electric models, starting with the Macan and 718, is fully established.
- The company intends to present numerous product surprises to customers and fans in 2023, marking Porsche's 75th anniversary.
- The executive is currently testing a new vehicle described as very exciting, with no specific release date provided.