Miranda Kerr & Baby2Baby Co-CEOs Kelly Sawyer Patricof & Norah Weinstein | Global Conference 2026

Organizational Growth and Core Mission

• Scale of Operations: Over 15 years, Baby2Baby has distributed half a billion items, including 300 million diapers, serving 1.5 million children across all 50 U.S. states.
• Current Demand Gap: The organization receives requests for 1.7 billion diapers this year alone, yet currently serves only 1.5 million of the 10 million children in need.
• Pandemic Response: During the COVID-19 crisis, demand surged to 200,000 children served; the organization launched in-house manufacturing to address supply chain shortages and prevent families from using newspapers or towels as substitutes.
• Operational Shift: What began as a small storefront in Los Angeles with two founders and one intern has evolved into a full-fledged logistics and warehouse housing operation managing 500 other SKUs (stock keeping units).

Strategic Innovation and Policy Advocacy

• Tax Reform Success: In 2020, Baby2Baby successfully lobbied for the removal of sales tax on diapers in California; since then, 23 additional states have followed suit.
• Public Awareness Tactics: The organization utilized creative, provocative campaigns, such as creating a "fake diaper" made of fur and diamonds with Gwyneth Paltrow, to highlight the absurdity of taxing essential items like luxury goods.
• In-House Manufacturing: To reduce costs and ensure supply during shortages, the organization manufactures its own diapers, reducing the production cost by 80% compared to retail prices.
• Federal Partnership: The Biden White House partnered with Baby2Baby to pilot a maternal health program, which has expanded to 20 states, including those with the highest maternal mortality rates.
• State-Level Policy Wins: Following a visit by New York Governor Kathy Hochul to their warehouse, the state committed $9 million to the budget to distribute Baby2Baby newborn supply kits to every mother giving birth on Medicaid.

Disaster Relief and Logistics Infrastructure

• Crisis Response Capability: The organization has responded to over 100 disasters, leveraging pre-positioned supplies and a network of 1,000 partners to ensure rapid mobilization.
• Recent Mobilization: In response to the recent Los Angeles wildfires, the organization distributed 38 million emergency essentials, and in Hawaii, celebrity sponsors (Matthew McConaughey and Camila Alves) sponsored a cargo plane to deliver supplies.
• Disaster Protocol: Unlike general relief efforts focused on adults, Baby2Baby specifically targets children with essential items including diapers, formula, clean water, books, and toys.
• Waitlist Volume: There are 11 million children currently on the organization's waitlist, representing organizations and shelters requesting access to Baby2Baby products.

Celebrity Engagement and Fundraising Model

• Board and Ambassador Network: The organization leverages a board of directors and "Angel Moms" (including Miranda Kerr, Jessica Alba, Kate Hudson, and Kim Kardashian) who act as active ambassadors, not just figureheads.
• Active Participation: High-profile members regularly participate in hands-on activities, such as packing boxes during wildfires and holidays, traveling to Sacramento for advocacy, and utilizing their platforms for PSAs.
• Corporate In-Kind Donations: In the last fiscal year, the organization received $120 million in in-kind products and raised $70 million in financial donations.
• The Gala Impact: The annual Baby2Baby Gala raised over $18 million and generated 22 billion media impressions; the event is fully underwritten by sponsors, ensuring 100% of ticket revenue supports the mission.
• Business Integration: Partner companies (e.g., Core by Miranda Kerr, The Honest Company, Skims, Once Upon a Farm) integrate donations directly into their consumer checkout processes and product lines.

Future Outlook and Capital Campaign

• Headquarters Expansion: Baby2Baby is currently launching a capital campaign to build a new headquarters in Los Angeles to solidify its presence in California and the broader U.S. market.
• Maternal Health Focus: The organization is expanding its pilot program to provide hygiene products, breastfeeding supplies, and postpartum items to mothers immediately after birth, recognizing maternal health as a leading cause of maternal mortality.
• Call to Action: The organization is seeking financial support, in-kind product donations from businesses, and volunteer time to bridge the gap between current capacity and the 10 million children still unreached.
• Investment Thesis: Leadership frames investing in Baby2Baby as a business strategy, noting that supporting high-performing organizations with massive trust networks yields scalable impact for partner communities nationwide.