Fireside Chat, Interview
Sasan Goodarzi, CEO of Intuit
- Repositions the company as a platform powering prosperity for customers beyond taxes and accounting.
- Identifies five strategic bets aligned with shifts toward a virtual and online world, emphasizing the heightened importance of financial stability.
- Prioritizes serving consumers and small businesses while accelerating reinvention and offensive transformation strategies.
- Refreshes corporate values and requires daily adherence through constructive dissatisfaction driven by direct customer feedback.
- Accelerates innovation on an open, agnostic platform to deliver CRM, payments, employee care, and capital access.
- Utilizes machine learning, knowledge engineering, and natural language processing to automate workflows and increase customer savings.
- Deploys specific machine learning applications within TurboTax Live to identify optimal deductions and navigate state-specific rules.
- Leverages machine learning to enable instant deposits, same-day payroll, and small business loans where other institutions cannot.
- Combines the Intuit and Credit Karma vision to help consumers manage ends, reduce debt, and save money.
- Uses personalized, permission-based data to provide access to pre-approved credit, loans, and savings on car and home insurance.
- Partners with financial institutions to offer free checking and savings accounts, debit cards, and early wage access.
- Integrates financial expertise into a "super app" where taxes serve as one element among many.
- Anticipates fiscal stimulus and aggressive health crisis responses to support small businesses, which represent 50% of the economy.