Panel
Storytelling, Strategy, & Innovation: Shaping the Future of Filmed Entertainment | Global Conference
Milken InstituteJulia Boorstin, Ravi Ahuja, Casey Bloys, Debora Cahn, Mike Hopkins, Pearlena Igbokwe
- The global streaming market is projected to exceed $100 billion annually this year with continued growth, though the overall pace has slowed, while the US entertainment industry maintains a net positive export value of approximately $15 billion with studio margins estimated at 10%.
- Amazon expects to secure NBA rights this fall and NASCAR rights this summer, plans to expand Prime Video partners and subscriptions over time, and anticipates robust ad market growth driven by the integration of digital and television businesses for precise brand advertising.
- Amazon projects that approximately 70% of films released in the next year will be original IP, aiming for 15 theatrical and 20 straight-to-streaming releases, with a bullish outlook for the summer box office and a belief in the future of theatrical business.
- Sony maintains its path as an independent studio focusing on theatrical releases, television content sales, and Crunchyroll anime, with plans to continue shooting productions in specific locations like Africa regardless of tax incentives, though stronger US incentives are expected to drive domestic production.
- Industry leaders anticipate significant market consolidation through bundling, joint ventures, and SpinCos, alongside potential California tax credit increases to $750 million to improve production planning, while acknowledging that mid-budget adult movies may move to TV platforms.
- Challenges include an expectation of 70% original IP releases competing with consumer confusion regarding content discovery, potential ad market volatility despite growth forecasts, and a future need for deconsolidation as technology fragments user experiences.
- Technology and app user experiences are expected to improve significantly over the next three years, with broadcast and linear platforms likely to emerge as crucial aggregators, while The Diplomat writing team prepares for foreign policy contexts two years into production.