Fireside Chat, Interview
Talks at GS – Bozoma Saint John: Driving Change at Uber & Beyond
- Plans to reinvent the Uber brand by layering human connection stories between riders and drivers and integrating the brand into pop culture spaces including film, music, and sports to enable "magical experiences."
- Aims to shape intangible brand values of trust, love, and dependence to make the company a significant force, with the expectation that the public will feel proud to wear the brand logo.
- Intends to serve as a visible example of diversity in leadership to influence cultural norms and employee treatment, while urging the industry to use the current moment as a catalyst for addressing discrimination and sexual harassment.
- Predicts that driving real significant change requires sitting in the driver's seat to understand actual pressures, and that continued positive reinforcement is necessary to sustain good behaviors.
- Expects to face recurring surprise reactions to diversity and plans to persist in showing up authentically despite the associated fear, while encouraging allies to support those who are "a little bit left of center."
- Anticipates that breaking industry stereotypes requires more diversity in the Valley to ensure finding interesting people is not a surprise and that diverse success stories become the norm.
- Seeks to demonstrate that success is possible for those who look, talk, and act like the speaker, creating a precedent for others to follow in top seats.
- Expects personal career growth to continue expanding the speaker's influence and brand presence to levels described as "big and badder than ever" and "world domination."
- Hopes for positive review of Uber and assumes a future where accountability is maintained by those who have "made it" to ensure progress is not viewed as complete.