Interview
Talks at GS – Danielle Weisberg and Carly Zakin: Changing the Face – and Format – of News
- The female millennial market is projected to maintain significant future spending power.
- Content strategy aims to retain a conversational "email from your friend" tone while maintaining voice consistency through increased focus on editorial and product sides as the company grows.
- The organization plans to condense the "Today Show" experience into a format consumable in under five minutes, while founders intend to allocate up to 10 minutes of audience time to provide global coverage.
- The company anticipates becoming the first of many subscription services to launch following "Skim Ahead."
- Brand partnerships will continue in a highly integrative capacity only when they provide value specifically to the "Skimm girl" demographic.
- Sales projections identify the service as the primary method for selling books to the target audience and expect the wine recommendation feature to sell substantial volumes every Friday morning between 6:00 a.m. and 9:00 a.m.
- Founders aim to leverage opportunities to drive changes in industries currently seeking direction.
- The service positions itself as a critical source of information, with the founders noting that a cessation of readership would likely drive the audience toward fake news organizations rather than established news outlets.
- Audience outcomes are expected to include increased confidence in various aspects of daily life.
- Founders advise young entrepreneurs that there is no set roadmap for launching a business and caution against the glamorous perception of the startup lifestyle.
- Job applicants claiming to be "entrepreneurial" face uncertainty regarding significant financial compensation.