Interview
The music industry and the digital revolution
- Cobalt targets establishing transparency and trust in the digital music age, with a business model predicted to potentially benefit established artists such as Paul McCartney, Lionel Richie, and Nick Cave, though success in breaking new acts into the mainstream remains uncertain.
- Major labels are expected to continue evolving to secure a future role in the ecosystem, while their traditional leverage over talent is predicted to diminish as they shift toward molding and developing artists.
- A robust back catalogue is identified as a vital asset that generates a virtuous circle of funds to support new artist success and is considered a permanent fixture of the industry.
- Financial viability for artists is linked to establishing a solid touring foundation to cover bills, while jumping directly to major labels may result in a loss of artistic freedom.
- Revenue outcomes are tied to rights retention, with the assertion that artists will earn more money by not giving away their rights.