Conference Presentation, Other
What Happens When Mobile (Really) Hits the Wallet
- Walmart and Amazon are projected to coexist as neither is anticipated to emerge as the sole victor in the e-commerce sector.
- Bank branch traffic is forecasted to persist in a precipitous decline, already recording a 30% year-over-year drop.
- Mobile technology is expected to displace traditional checkbooks as the primary banking entry point, eventually rendering all non-cash physical wallet items digital.
- Payment adoption on mobile devices is predicted to undergo a dramatic shift soon, overcoming historically slow growth rates for Apple Pay, Samsung Pay, and Google Wallet.
- Mobile solutions are anticipated to resolve the "pajama problem" and the "Costco problem," facilitating seamless payments during sleep or while in line.
- A next-generation Personal Financial Manager is expected to emerge, linking to digital wallets to utilize level-three transaction data for specific purchase queries.
- Rebundling coupons and discounts into digital wallets is projected to expand the gift card market and solve advertising measurement inefficiencies where 50% of ad budgets are currently wasted.
- The trillion-dollar U.S. lending and purchase loan market is expected to see automatic refinancing become a massive opportunity if integrated into digital wallets.
- The presence of a digital wallet "App Store" could enable banks to automatically swap credit lines or pay off credit card debt via a user toggle.
- Payment stack intermediaries like PayPal, Visa, and MasterCard face significant challenges if they fail to own the underlying hardware or operating systems.
- SoFi and similar startups are expected to continue acquiring customers by rebundling services around initial categories like student loans.
- Digital wallets are projected to enable automatic car insurance switching, such as from State Farm to Geico, driven by intelligent consumer decision-making.
- Companies including Starbucks, Uber, and United are expected to function as effective wallets, allowing other merchants to leverage their accumulated consumer credentials and purchase intent.
- The next major Personal Financial Manager is anticipated to focus on automatically canceling recurring charges to save money, moving beyond simple budgeting assistance.
- Apple and Google are expected to eventually open their respective wallets to drive engagement and stickiness by digitizing all information currently held in physical wallets.