Conference Presentation, Keynote
Words That Work: 2025 Edition | Global Conference 2025
- Public anger is predicted to intensify, rising from 46% in 1992 to a current 72%, potentially leading to significant social and economic difficulties during the upcoming summer if citizens feel unsupported.
- Political polarization is forecast to continue deepening, shifting the landscape toward extremes with a shrinking center, creating a faction as intense as the FDR era of 1933 that remains influential after Donald Trump's departure.
- The 2024 election outcome is projected to favor Democrats due to their focus on "freedom," contrasting with Republican platforms that allegedly omit this theme.
- Financial sectors such as private equity and hedge funds face potential public backlash and punishment, with a specific warning that wealth taxation and corporate policy changes could be implemented following the current political administration.
- Corporate communication strategies are expected to undergo strict scrutiny, where terms like "capitalism," "diversity," "inclusion," "equity," and "trying" may cause the public or Republican allies to cease business engagements.
- Effective messaging is predicted to rely on words like "consequence," "economic freedom," "respect," "accountability," and "results," while visual representations must avoid "gray" colors, staged photography, and depictions of waste or unprofessional conduct.
- Consumer sentiment favors tangible outcomes over "efforts" or "sustainability" as a status quo, preferring imagery of "players cheering," "children," or scenes like "hammocks between two trees" while rejecting "toilet" photography or camera-staring poses.
- Future organizational structures may elevate titles such as "chief integrity officer" to satisfy public demands for accountability rather than the disliked concept of oversight.
- Public discourse is anticipated to see increased "hate" in politics and teaching, while political leaders remain hesitant to address the growing public demand for "enough" regarding current societal issues.