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  1. Y Combinator33 min

    How To Convert Customers With Cold Emails | Startup School

    Aaron Epstein

    This event details a data-driven outreach framework where founders must personally execute high-volume email campaigns using warm introductions or targeted cold strategies to secure B2B customers. The speaker outlines a specific funnel architecture that requires sending dozens of daily messages while applying seven principles of effective copy, such as humanized tone, deep personalization, and clear calls to action, to maximize response rates. By analyzing case studies of both failed and successful campaigns, the presentation emphasizes that manual, founder-led execution is essential for building initial traction before any automation is introduced.

  2. Y Combinator33 min

    Startup Business Models and Pricing | Startup School

    Aaron Epstein

    This analysis identifies nine primary business models, with marketplaces and transactional ventures dominating Y Combinator's top companies due to their ability to generate network effects and capture significant value from financial flows. The discussion emphasizes that recurring revenue and high retention rates create defensible moats, while early-stage startups achieve scale by copying proven structures rather than mixing multiple models. Furthermore, founders are advised to charge immediately based on perceived value, using simple pricing strategies and gradual increases to validate demand and maximize long-term revenue.