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    What's Next for Education Startups in 2019 (Part II)

    Connie Chan, Frank Chen

    This analysis projects the Chinese adult lifelong learning market to reach $70 billion by 2020, driven by mobile-first technologies and artificial intelligence that enable high-margin remote instruction for the 26–35 demographic. While Asian platforms successfully monetize continuous self-improvement, US EdTech firms face cultural spending habits that concentrate education costs in higher education rather than adulthood, prompting a strategic shift toward bundled mobile offerings and diversified revenue models. Andreessen Horowitz identifies this disparity as a key investment opportunity, advocating for mobile-native applications that leverage AI to normalize bite-sized skill acquisition across diverse personal and professional domains.