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  1. Goldman Sachs22 min

    Can the US consumer stay strong?

    David Mericle, Kate McShane, Bonnie Herzog, Alison Nathan

    Goldman Sachs Chief Economist David Miracle projects moderate U.S. consumption growth in 2024, attributing current resilience to strong household balance sheets while warning that unemployment risks could trigger a shift to job loss. Retail analysts Kate McShane and Bonnie Herzog observe a bifurcated consumer environment where spending prioritizes services and essentials while lower-income demographics defer discretionary purchases and trade down to private labels. Despite these pressures, the market faces further headwinds from a five-day shorter holiday shopping window, persistent price levels, and election uncertainty, leading management to adopt cautious strategies focused on revenue growth and value optimization.