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Analyzing Billions of Transactions to Understand Consumer Behavior - Michael Babineau and Kevin Hale

Michael Babineau, Kevin Hale, Craig Cannon, Mike

Co-founded by Mike and Lillian, the company delivers a financial analytics platform that empowers investors and corporations to analyze over 50 billion credit card transactions to solve complex business intelligence problems. With a diverse team of 60 data scientists and engineers, the firm processes unstructured data for entities ranging from startups to major retailers like Stitch Fix and Amazon, transforming raw transactional noise into actionable strategic insights. Supported by strategic funding from Goldman Sachs and Citi, the platform achieved 150 clients through organic growth by offering a customizable toolset rather than static reports, allowing users to generate their own unique information edges.