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  1. Y Combinator56 min

    Helping African Businesses Get Paid, Shola Akinlade of Paystack

    Shola Akinlade, Craig Cannon, Creative Joe, Paul Israel, Nelson, Nestor Ezeagu, Car Joyy, Achyut Shrestha, Jordan Jackson

    Founded in 2016 by Shola Akinlade and Ezra Olubi, Paystack transformed into Africa's leading payments infrastructure provider by simplifying complex banking processes for merchants across Nigeria and expanding into Ghana. The company accelerated from processing $200 to over $20 million in monthly transaction volume within three years, supported by a Series A investment from Stripe and Visa that facilitated its strategic growth. Through a rigorous internal engineering bootcamp and a focus on localized product adaptation, Paystack continues to build the foundational layer for the continent's next generation of digital businesses.

  2. Y Combinator53 min

    PR + Content for Growth by Kat Mañalac and Craig Cannon

    Craig Cannon, Kat Manalac, Jeff, Gustav, Wade Foster, Paul Graham, Jessica, Robert, Trevor, Elon Musk, Joe Rogan, Ice-T, Mathilde, Harge, Laura Kolodny, Casey Neistat, Alex Jones, Kathleen Kingsbury

    Founders are advised to prioritize product-market validation before launching content or press strategies, treating both as tools to drive specific engagement or conversion metrics rather than generic brand awareness. The framework emphasizes rigorous audience targeting and high-volume idea filtering for content production, while recommending that early-stage companies execute their own media relations by cultivating warm introductions and preparing data-backed, jargon-free pitches. Ultimately, success in these areas depends on measuring outcomes against defined goals like user acquisition or investor interest rather than relying on organic discovery or hiring expensive external agencies prematurely.