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Woke croaks: “peak woke” has passed

John Prideaux, Charlotte Howard, Idrees Kahloon, Ainslie Johnstone, Sacha Nauta, Musa al-Gharbi, John Priddo, Idris Kalloun, Ainsley Johnston

Analysis indicates that the height of "woke" ideology occurred between 2021 and 2022, after which a distinct decline in public opinion, media usage, and corporate diversity discourse has reshaped the American political landscape. This retreat correlates with Musa Al-Ghabi's "elite overproduction" theory and the Democratic Party's strategic pivot toward a broader electoral coalition to counter Republican mobilization against perceived social extremism. While the movement fostered positive workplace changes and heightened equity awareness, its current fragmentation faces future volatility contingent on Gen Z's moderation and potential political triggers like a Trump reelection.