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Alli Webb, Founder of Drybar & President of Canopy

Alli Webb, Allison Mass

Former Goldman Sachs executive Allison Mass founded Drybar to address salon inconsistencies by offering exclusive, affordable blowouts, a model that rapidly scaled to over 160 locations through viral traction and a rigorous focus on sensory branding. The company successfully pivoted to develop a proprietary product line that dominated retail before being sold to Helen of Troy for $255 million, an exit strategy driven by the need to separate the service and product divisions. Following this success, Mass has applied these operational lessons to launch new ventures like the franchise-based massage concept Squeeze and various consumer goods startups, emphasizing strategic delegation and specialized leadership.