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Michael Seibel: How do you decide what to build next?

Michael Seibel

The presentation argues that product development should prioritize rapid, iterative cycles over perfection to quickly validate concepts and isolate successful elements. Using Justin TV as a cautionary case study, it illustrates how a strategy of "swing for home runs" leads to a "spiral of death" due to the inability to pivot from failed features. The speaker concludes that organizations must replace long, visionary planning with short-term "build-measure-learn" processes to sustain momentum and avoid stagnation.