Latest Interviews

Suhail Doshi - How to Measure Your Product

Suhail Doshi, Gustav, Jeff, Andrew Chen, Stuart, Robbie Walker, PG, Adora

Mixpanel co-founder Suhail Doshi outlined a strategic framework for product measurement focused on solving understanding, onboarding, and retention while warning against the complexity that causes decision paralysis. He detailed a five-lever growth formula and the critical importance of selecting a single North Star Metric, citing Mixpanel's own pivot from generic analytics to engagement tracking as a model for differentiation. The presentation concluded by advocating for harsh retention benchmarks and daily active user metrics to avoid the "Shark Fin" growth pattern, emphasizing that sustainable growth requires prioritizing fundamental user activation over immediate feature expansion.