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Clear all filters- Y Combinator20 min
Design for Startups by Garry Tan (Part 2)
This presentation outlines a comprehensive framework for scaling design teams from pre-seed through Series B, emphasizing the strategic shift from consultant reliance to diversified full-time hiring to prevent talent isolation. It details specific sourcing channels ranging from top-tier universities and global low-cost markets to targeted agency partnerships, while defining rigorous interview protocols that prioritize communication and user-centric problem-solving over portfolio aesthetics. Furthermore, the session addresses broader strategic imperatives such as leveraging founder vulnerability for brand trust and utilizing calculated controversy to generate market attention, asserting that design alone cannot resolve non-design business or technical blockers.