Glen Coates
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Glen Coates: Why Shopify Will Dominate Amazon; How Microsoft Made Smartest Move of 2023 | E986
Glenn co-founded Handshake before its acquisition by Shopify, where he subsequently led the company's core product organization for 2,500 employees and orchestrated a structural overhaul that consolidated fragmented teams into a unified "Shopify Core" unit. This restructuring enabled the implementation of a rigorous strategic framework requiring teams to define measurable outcomes, challenge foundational assumptions, and adhere to conflict-resolution principles to prioritize merchant needs. Under his leadership, the organization addressed technical debt from legacy features, launched WebAssembly-based Shopify Functions for secure extensibility, and integrated a buyer traffic aggregator to strengthen the platform's competitive moat against Amazon and search giants.