Ijeoma Kola

The true cost of fast fashion

Mohammad Patel, Ijeoma Kola, Ryan Gellert

While global apparel production is projected to triple by 2050, overwhelmed recycling infrastructure currently processes only 25% of discarded clothing, resulting in massive landfill waste. Industry pioneers like Patagonia and Rent the Runway have demonstrated that alternative models prioritizing durability, repair, and shared access can achieve significant revenue and profitability while countering throwaway culture. Despite these proven success stories, the document concludes that such sustainability-focused approaches remain rare exceptions within a sector still dominated by rapid volume growth and disposable consumption.