Jeff Katzenberg

Entrepreneurial Leadership in the Corporate World

Betty Liu, Jeff Katzenberg, Greg Maffei, Barry Sternlich, Tom Wyatt

Leaders from DreamWorks, Liberty Media, Starwood Capital, and Knowledge Universe convened to discuss how large enterprises can navigate the tension between short-term public market pressures and the long-term innovation required for survival. These executives emphasized that fostering a culture of calculated risk, actively hiring non-traditional thinkers, and leveraging automation are essential strategies to avoid obsolescence in rapidly accelerating media and tech sectors. The panel further argued that true disruption arises not from internal strategy alone but from field-sourced ideas and global scalability, which enable organizations to pivot before competitors like Kodak fail to adapt.