Jo Ann Jenkins
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- Milken Institute1h 1m
Disrupt Aging: A Bold New Path to Living Your Best Life at Every Age
Jo Ann Jenkins, Soledad O'Brien
AARP CEO Joanne Jenkins leverages her extensive federal background to spearhead the "Disrupt Aging" initiative, which aims to reframe the societal narrative around aging as a period of continued vitality rather than decline. Through high-impact campaigns like the viral "What is Old?" video and a $40 million innovation fund, the organization actively promotes policies supporting "freedom to earn," while simultaneously advocating for critical infrastructure changes to ensure financial security and independent living for the 10,000 daily new retirees. This multifaceted approach addresses the economic realities of a population where half of those over 50 rely on Social Security, utilizing a 38-million-member base to influence everything from healthcare funding to workplace flexibility.