Joey Wat
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- Milken Institute46 min
The Revival of Consumer Markets | Global Investors’ Symposium 2024
Alison Tudor-Ackroyd, Sonia Cheng, Jane Sun, Joey Wat
Executives from Yum China, Trip.com, and Rosewood outlined strategies to capture China's high-growth potential by leveraging AI-driven supply chain efficiencies and adapting to shifting consumer demographics. The panel highlighted key market dynamics, including the rapid expansion of KFC, the recovery of outbound travel constrained by flight capacity, and a surge in domestic gold consumption driven by young, self-rewarding consumers. These leaders emphasized that future success relies on balancing operational scale with personalized experiences, particularly as international brands collaborate with agile local competitors to meet the evolving preferences of Gen Z and silver-generation travelers.