Judy

The 2014 Atlanta Summit - - The Business Case for Public Health

Mike Milken, Mahmoud, Rajiv, Steve Byrd, Bob, Judy, Leisha Hancock, Tom

This event synthesizes perspectives from the CDC, PepsiCo, Fidelity, Safeway, and the pharmaceutical sector to highlight a systemic shift from isolated interventions to cross-sector collaboration for managing chronic disease and innovation. Participants detailed how major corporations are reducing health risks through data-driven strategies, such as PepsiCo's portfolio reformulation and Safeway's biometric incentives, while biotech investors address the funding gap for high-risk scientific breakthroughs. Ultimately, the discussion emphasizes that saving lives requires a unified ecosystem where government agencies, private industry, and academic centers align resources to tackle preventable mortality and unsustainable healthcare costs.