Justin Baldoni
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- Milken Institute59 min
The Next Episode: Shaping the Future of Entertainment and Media | Global Conference 2024
Matthew Belloni, Justin Baldoni, Brian Grazer, Lisa Joy, Jeffrey Katzenberg, Ynon Kreiz, Janine Sherman Barrois
Industry leaders describe a post-bubble entertainment landscape where studios prioritize IP adaptations and franchises to mitigate risk while mid-tier originals strive to achieve viral success through organic audience growth. Strategic shifts are underway as traditional toy manufacturers pivot toward IP management and creators leverage co-ownership structures to secure better terms amidst fears of consolidation that could stifle artistic diversity. Although artificial intelligence is expected to democratize production, experts caution that human curation remains essential to differentiate authentic work from algorithmic clichés in a market defined by financial caution and fragmented consumer attention.