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Kevin Plank

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  1. Goldman Sachs14 min

    Kevin Plank: Building the Ethos of Under Armour

    Kevin Plank

    Over fourteen years, Under Armour CEO Kevin Plank steered the company away from a $750 million acquisition to an independent IPO, guided by a small circle of advisors including Sean Combs and his own wife. The organization has since scaled to over 14,000 employees while shifting its marketing focus from traditional media to a digital "Connected Fitness" ecosystem serving more than 50 million monthly users. Plank also reinvented the brand's athlete strategy by betting early on underdogs like Jordan Spieth and Stephen Curry, emphasizing long-term partnership development over immediate financial gains to maintain a culture of resilience.