Lewis Pugh

Lewis Pugh, Endurance Swimmer and United Nations Patron Of The Oceans

Lewis Pugh, Anna Skoglund

Lewis Pugh leverages his history of extreme endurance swims to visually expose the accelerating pace of climate change and ocean degradation to global leaders. By swimming in the Arctic and Himalayas, he highlights critical environmental threats while successfully advocating for the "30x30" target that has inspired 75 nations to protect 30% of their waters by 2030. His work aims to bridge the gap between slow diplomatic processes and urgent ecological needs by persuading resource-rich nations to adopt stricter conservation measures.