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Liz Habib

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  1. Milken Institute52 min

    The Business of Sports

    Liz Habib, Dan Beckerman, Ed Glazer, Stephanie McMahon, David Nathanson, Andrew Wilson

    Leading figures from WWE, EA Sports, AEG, and Fox Sports convened to analyze how digital expansion and gaming have fundamentally reshaped global sports engagement and monetization strategies. The panel emphasized that while platforms like YouTube and FIFA drive massive audience reach, the live in-stadium experience remains the critical "secret sauce" that brands must augment rather than replace. Participants highlighted a collaborative future where data-driven storytelling, diversified distribution, and the inherent business value of on-field winning will define the next era of the sports ecosystem.