Maha Rehman
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Working with governments to rapidly deliver masks to millions of people | Maha Rehman (2021)
Maha Raymond spearheaded the rapid scale-up of Pakistan's "NORM" mask-wearing program in Lahore by adapting a successful Bangladesh RCT to utilize postal delivery, corporate donations, and government "flag marches" to drive a 30% increase in mask adoption across 350,000 individuals. The initiative subsequently secured a directive from the National Command and Operation Centre to replicate the model nationwide and is currently pivoting its trained volunteer network toward a data-driven vaccine mobilization campaign targeting behavioral compliance. Complementing these public health efforts, Raymond's parallel research into government procurement waste identified systemic inefficiencies caused by bureaucratic rules rather than corruption, leading to procedural reforms and a strategic shift toward automating public sector transactions.