Marty Cohn

Big Data for Better Cures: Where to Invest?

Cecilia Arradaza, Marty Cohn, Joel Dudley, Magali Haas, Risa Sack, Andy von Eschenbach, Harlan Weissman, Garrett, Mary Dwight

Leading healthcare experts including Marty Cohn, Joel Dudley, and Andy von Eschenbach converged to identify that while big data offers potential to reduce waste and personalize care, its adoption is currently stifled by incentive misalignment, fragmented data silos, and a regulatory framework built on pre-market rather than post-market surveillance. The panel consensus highlighted that shifting from fee-for-service to value-based care and establishing a "model of the normal" human are critical prerequisites for unlocking predictive analytics in chronic disease and neurology. To advance these goals, the speakers urged the creation of broad consent models, common data standards for cross-organizational sharing, and new reimbursement structures that specifically reward data utility over collection.