Matt Biilmann

Agent Experience: Building an Open Web for the AI Era

Matt Biilmann, Martin Casado

Netlify is pivoting its strategy from Developer Experience to Agent Experience (AX) to ensure the open web remains the native environment for autonomous AI agents rather than content relegated to walled gardens. Driven by a surge where approximately 10,000 sites are generated daily by AI tools, the company advocates for new infrastructure primitives and formal standards to support ephemeral applications and direct machine-to-web interactions. This initiative aims to democratize high-fidelity creation while redefining the web's architectural future against a backdrop of rapidly converging creation costs and shifting developer roles.