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Michael Rapino

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  1. Goldman Sachs14 min

    Michael Rapino – Live Nation Entertainment President and CEO

    Michael Rapino

    Live Nation aims to expand its 30% global market share to 125 million fans by targeting under-monetized regions in Latin America and Asia while leveraging vertical integration in established markets. To drive economic resilience and revenue optimization, the company is implementing dynamic pricing models, enforcing "Verified Fan" protocols, and shifting toward earlier on-sale cycles to combat secondary market speculation. This strategic approach capitalizes on the recession-resistant nature of the experience economy to secure long-term growth in arena development and primary ticket sales.